South Korean artists left no stone unturned, whether in the field of music, drama, or fashion. Nowadays, we see a lot of K-drama fans, and everyone is vibing to the tunes of K-music. Nonetheless, they have a great taste in the fashionable world and lead the world with their sensational fashion. Some South Korean artists have established their fashion brands and handled them with professionalism.
Here are some Korean celebrities who are brand ambassadors of famous labels.
1. Lisa
Lisa of BLACKPINK is one of the biggest Korean celebrities and is the face of multiple labels. She is the first female ambassador in Asia for Scotch whisky brand Chivas. She added in one of her interviews that she was a whisky fan. She fronts luxury lifestyle global brands like MAC cosmetics. She is also an ambassador for Celine & Bvlgari.
2. G-Dragon
He is a South Korean rapper. He and his stylist Gee Eun launched their fashion brand 'https://www.peaceminusone.com/' in October 2016. He is the reason why luxury brands started selecting Korean celebrities. His brand started as an online store selling shirts, caps, and accessories. He is popularly known as the king of Chanel. Some of its pop-up stores opened in Miami, Seoul, London, and Hongkong. Ambush and Nike also collaborated with this brand.
3. Lee Min-Ho
Lee Min-ho is the face of many global brands due to his enduring popularity as an actor. He is the most famous Korean celebrity, fronting many major luxury brands. He became famous in 2009 due to his breakthrough role in Boys Over Flowers. Lee has been the brand ambassador for Fendi and has appeared in its men's Spring/Summer collection. Some brand endorsements are LG, Bang Bang, Eider, Romanson, Kia motors, and Malaysian household appliances company Cuckoo Malaysia.
4. Jisoo
Jisoo, another member of popular K-pop group BLACKPINK. She is known as the Dior queen in K-pop. In 2021, she was announced to be the brand ambassador for Dior. She was featured in advertisements for LG electronics, Nikon, and Samsonite before her debut with BLACKPINK. She is also an endorsement model for the Japanese cosmetic brand KISS ME. She is also the face of Cartier, are French luxury jeweler and watchmaker.
5. BTS
BTS has recently been announced as the new brand ambassador for Louis Vuitton. That was the most iconic global collaboration of the year as they debuted unique designs by merging culture with luxury fashion. Those designs were unique and have never been on the Seoul runway. Some of the brands which BTS was endorsed are Samsung, McDonald's, Hyundai, Puma, Bodyfriend, and many more. Due to their popularity, each member is also a brand ambassador for famous global brands.
6. Baekhyun
He is not just a handsome singer but also a breathtaking model. In May 2018, he launched his fashion brand by collaborating with Prive. It was named Prive by BBH. BBH stands for Byun Baekhyun, are Baekhyun's initials, and did I not mention that he is also the co-creative director for Prive by BBH. He is also a new brand ambassador of Burberry Korea.
7. Song Hye-Kyo
She is the first Korean global brand ambassador for Fendi. She became in 2016 when she got the role in the Descendants of the Sun TV series. She proved herself the best choice to represent the luxuries brand with her fashion sense and boldness.
8. Sehun
He is the face of Dior and the brand ambassador for Zegna. He was praised by 'Louis Vuitton.' He is the spokesperson for Dr. Jart. He will also take part in upcoming projects for Cartier. Sehun also serves as representative of Berluti Korea Music.
9. Jessica Jung
She is the founder of Blanc and Eclare, and since its establishment in 2014, it has over sixty stores around the globe in Seoul, Vancouver, Tokyo, Shanghai, New York, etc. Blanc and Eclare focus on modern classics and sell eyewear and clothing.
10. Gong Yoo
He is the actor in a famous movie, 'Train to Busan' gained publicity during the lockdown. He also appeared in Netflix's most-watched series, Squid Game (2021). He is the brand ambassador for Chanel and endorses companies' fine jewelry and watches.
