South Korean artists have caught the imagination of people, whether it is through their love of K-drama films and plays or K-Pop music. Because of their ever-expanding reach, several of the world's most prestigious luxury companies/ jewelry brand have chosen to cooperate with some of Korea's most well-known celebrities.
1. Blackpink’s Lisa
Since becoming the global ambassador for Italian jewellery brand BVLGARI, Lisa hasn't stopped showing us how to wear her personal favourites like the B.Zero 1 necklace and the BVLGARI BVLGARI bracelet, which features the trademark double logo in 18 karat rose gold with mother-of-pearl and onyx and features the trademark double logo in 18 karat rose gold with mother-of-pearl and onyx.
2. Song Hye Kyo
Song Hye Kyo is constantly present in Chaumet, most notably in the gorgeous Joséphine watch. The Joséphine collection is noted for its graceful and beautiful aesthetic, which is a Maison Chaumet trademark and also perfectly describes the actress.
3. BLACKPINK Rose
Rose from Blackpink is a frequent wearer of Tiffany & Co jewellery. The Tiffany HardWear earrings, which experiment with tension, proportion, and balance, are one of her most noteworthy works. "To be a part of such an iconic company, which has been a part of my life for a long time makes it that much more significant to me," Rose said of being the brand's face.
4. Gong Hyo Jin
Gong Hyo Jin, the Asia Pacific Ambassador, is a well-known Korean actress who has been in films such as It's Okay That's Love, The Master's Sun, and When The Camellia Blooms. She is wearing the Piaget Mediterranean Garden Necklace, which contains lovely jewellery with a rose and petal theme. All of the items are constructed of platinum and gold, and many of them are set with opulent coloured stones and, of course, diamonds.
5. BLACKPINK Jisoo
Cartier has a lengthy history of auctioning off some of the world's most valuable pieces of jewellery. The brand's position in the realm of creating royal jewels is reflected in such historical auctions of precious gems. Jisoo, a member of Blackpink, was spotted wearing Cartier jewellery, including the classic Love bracelet.
6. Jung Ryeo Won
Jung Ryeo Won, a Korean actress and fashion aficionado, was spotted wearing a Chopard classic wristwatch in a stunning yellow gold. Like Jung Ryeo Won, this watch is said to be a celebration of refined simplicity and outstanding elegance.
7. Ho-Yeon Jung
With over millions of Instagram followers, model-turned-actor Ho-Yeon Jung became the most popular Korean actress after the success of "Squid Game." Jung was named the Global House Ambassador for fashion, jewellery, and watches by Louis Vuitton in October 2021.
8. Shin Min-A
In the same month that Lee Jung-Jae was named a global ambassador, Gucci announced the addition of actress Shin Min-a, who starred in the films "My Girlfriend" and "Hometown Cha Cha" on Netflix.
9. Gong Yoo
The star of Train to Busan (2016), who also had a cameo in Netflix's most-watched series Squid Game (2021-), was named Chanel Korea's brand ambassador in early 2021. The actor will be a brand ambassador for the company's fine jewellery and timepieces.
10. Lee Jung-Jae
While Lee Jung-Jae of Squid Game fame prepares for the next season of the Netflix series, the Korean actor has attracted the eye of one of the world's most prestigious design firms. In November 2021, he was named Gucci's worldwide brand ambassador.