With the rise in Hallyu or the Korean wave, more Korean celebrities can be seen as the faces of high-end fashion brands. Korean celebrities, be they K-pop idols or actors, besides their work, are known for their fashion sense. And when they are also popular, luxury brands use their popularity and charm as the face of their brand. When we talk about female celebrities, from TV screens and stage performances to airport fashion, they inspire and influence the younger generation. Their sophisticated charm and personality often grab the attention of fashion brands and make them their brand ambassadors. Here is the list of the top 10 Korean women celebrities who are the face of luxury brands.
1. Jisoo (Blackpink)
Kim Ji-soo, popularly known as Jisoo, is an actress and a member of the girl group Blackpink. At the beginning of her brand deals, she was the face of Kiss Me, a cosmetics brand in 2018. Soon, she bagged her international brand deals with luxury brands like Dior and Cartier. She became the global brand ambassador for Dior in 2021. Also referred to as “Dior’s Princess” she has attended many Dior’s Spring/Summer 2021 collection showcase. She is also associated with Cartier as she was appointed as the main model of the brand and later ambassador of Cartier.
2. Jennie (Blackpink)
Jennie Kim, popularly known as Jennie, is an actor and a member of the girl group Blackpink. She is known for her model-like figure and mesmerizing visuals, which makes her a perfect candidate for the face of luxury brands. She was first associated with Chanel when she was appointed as the brand ambassador of Chanel Korea in 2018, and later, she became the global ambassador of the brand. Then, she became the face of Calvin Klein in the brand’s Spring 2021 collection on May 18, 2021.
3. Rose (Blackpink)
Rose` is a member of K-pop girl group Blackpink. She also first endrossed the cosmetics brand Kiss Me with Jisoo in 2018. Now she is the brand ambassador of many high-end luxury brands like Yves Saint Laurent and Tiffany & Co. Yves Saint Laurent was her first big brand deal as a global brand ambassador in 2020. Later, she became the muse of YSL beauty and attended various fashion shows of the brand. The following year she became the face of the luxury juwellery brand Tiffany & Co.
4. Lisa (Blackpink)
Lalisa Manoban, who goes by the stage name Lisa is a rapper and a member of the South Korean girl group Blackpink. Like her other fellow members, Lisa is also the brand ambassador of many luxury brands. As of 2023, she is the brand ambassador of Celine, Bulgari, Mac, and Prada. She actively attends fashion events of Bulgari, and also recently launched a watch in collaboration with Bulgari named ‘Bulgari Bulgari X Lisa Limited Edition’. She is also seen in Cleine’s outfit and accessories. Also, she has launched her makeup collection with Mac named ‘MAC X L’.
5. Ho Yeon Jung
Ho Yeon Jung is a South Korean actress and model. She started her career as a model and later gained popularity with her phenomenal acting skills in the Netflix hit show Squid Game. With her rising popularity, she became the global brand ambassador for the luxury brand Louis Vuitton on 6th October 2021. The brand’s creative director, Nicolas Ghesquiere, mentioned that the actress has previously walked for the brand and was also featured in their ready-to-wear campaign in 2017.
6. Song Hye Kyo
Song Hye Kyo is a South Korean actress who has shown her amazing acting skills in dramas like Descendants of The Sun and The Glory. Apart from her acting abilities, she is also praised for her elegant and sophisticated beauty. This feature of hers made her the face of various luxury brands. In December of 2018, she became the global brand ambassador of Chaumet. Then later in February 2021, she became the face of Fendi in Korea. Her timeless beauty makes her a perfect fit for the brand.
7. Joy (Red Velvet)
Park Soo Young, who goes by the stage name Joy, is a South Korean actress and member of the K-pop girl group Red Velvet. Apart from her acting abilities and hypnotizing vocals, Joy is also praised for her classy and innocent beauty. This made her the brand ambassador of Italian luxury brand Tod’s in Korea. She was often spotted carrying Tod’s bags, and in August 2021, she was announced as the brand ambassador. Recently, in July 2023, she was officially announced as the new global brand ambassador of Fresh Beauty under LVMH, which is a French multinational holding and conglomerate specializing in luxury goods.
8. Irene (Red Velvet)
Bae Joo Hyun, who goes by the stage name Irene, is a South Korean singer of the girl group Red Velvet. She is often praised for her mesmerizing beauty by the netizens. This made her the brand ambassador of the luxury brand Prada alongside Chanyeol from EXO in September 2020. She had posted various photos of her carrying bags of the brand on her social media.
9. Haerin (New Jeans)
Haerin is a member of the South Korean girl group New Jeans. With the Band’s hit songs and emerging popularity, the girls are receiving various brand deals from luxury brands. This opportunity was given to Haerin when she was selected as the house ambassador of Dior for jewelry, fashion, and beauty. At a very young age, she became an ambassador for the high-end fashion brand.
10. Shin Min A
Shin Min A is a South Korean actress and model. She became famous globally with her 2021 Netflix drama Hometown Cha-Cha-Cha alongside Kim Seon Ho. Apart from her profession, she is also praised for her sweet, innocent classy, and versatile visuals. This feature of hers bagged her many brand deals. She became the brand ambassador of the luxury brand Gucci in November 2021. The fashion brand shared pictures of the model actress wearing pieces of Gucci Aria with some jewelry.
