Article: Top 10 Chinese Fashion Influencers

Fashion is given immense importance in the 21st century. If we look back into history, we will notice that fashion has always been an inseparable part of our lives. From Marie Antoinette in the 18th century to Marilyn Monroe in the early 20th century to Princess Diana in the late 20th century, fashion icons have always defined fashion through different colors and cultures. As the years go by, fashion will weave its branches through our lives even more. Now let’s look at the top 10 Chinese fashion influencers who are leading today’s fashion stage.

1. Gogoboi

Thomas Ye, known as Gogoboi on social media platforms, is China’s one of the most influential fashion icons. His fashion journey started in 2010, when he caught the attention of the mainstream media for joking about the comedian Guo Degang for his love for Givenchy. With 9.76 million followers on Weibo, Gogoboi is the largest Chinese fashion blogger. He has been featured in contents from major brands like Gucci, Chanel, and H&M.

2. Becky Li

Becky Li, whose real name is Fang Yimin, is a name we cannot forget while talking about fashion influencers in China. The journalist-turned-fashion-influencer has more than 4.5 million followers on WeChat, and more than 3 million followers on Weibo, with 20 million followers on all social media combined. In 2017, she sold 100 Mini Cooper cars online in just 4 minutes! She is known as the ‘BuyBuyBuy‘Goddess as the fashion and luxury items promoted by her has always triggered the impulse to buy in her followers. Becky has collaborated with big brands like Burberry, Tiffany & co., and Giorgio Armani.

3. Leaf Greener

Leaf Greener (real name: Ye Zi) is a fashion reporter, stylist, and a creative consultant. She worked as the Senior Fashion Editor for Elle Magazine from 2008 to 2014. In 2015, Leaf founded her self-published online magazine called LEAF We Chat magazine. She was listed as one of the most influential people shaping the fashion industry back in 2013 by The Business of Fashion. She has over 350k followers on Instagram. Leaf Greener has collaborated with a bunch of leading fashion brands like, Tommy Ton David Burton, and Karl Lagerfeld. She collaborated with the Puerto Rican artist, Edwin Antonio on his book named “Runaway Dreams” in 2020.

4. Mr. Bags

Tao Liang, known as Mr. Bags on social media platforms, is China’s one of the leading fashion influencers. He is the master of fashion bags just as his name suggests. With more than 7 million followers on Weibo, WeChat, and Instagram combined, he has the bag game under his control. Every Chinese turns to him for advice when buying trendy handbags. He is known as the “God of Shopping” among his followers. Mr. Bags has collaborated with luxury brands like Givenchy, Fendi, Louis Vuitton, and Burberry. He sold 300 Tod bags in just an hour!

5. Dipsy

Di Xi, popularly known as Dipsy, is another well-known name in the Chinese fashion industry. He was awarded the “Best Fashion Commentary” by We-Media for his more approachable and friendly-tone in his writing. Dipsy’s content focuses on luxury brands such as Thom Browne, Tom Ford, and Jo Malone London. He has nearly 8 million followers on Weibo. Dipsy is a huge perfectionist. He pays a huge amount of attention to small details like color or tone, layout etc. of his posts that manage to catch others’ attention. This explains the incredible number of followers he has.

6. Masha Ma

Masha Ma is another incredible fashion designer based in China. She is known for her futuristic and minimalistic designs. She founded her own fashion brand named “MASHAMA” in 2008. Ma’s designs have been worn by celebrities such as Rihanna and Lady Gaga. Her collections have been featured in leading fashion magazines like Vogue, Elle, Cosmopolitan, and L’Officiel. In 2010, Masha Ma received the Best International Innovation Award in CCDC Design Contest.

7. AngelaBaby

Angela Yeung Wing, mostly known as AngelaBaby, is a Chinese actress, model, singer, and investor. She started her career as a model at the age of 14 and later moved into acting. She is known as the Chinese Kim Kardashian. Angela has more than 10 million followers on Instagram and more than 1 million followers on Weibo. She has starred in popular Chinese dramas like “Love You You” and “General and I.” Angela has been featured in famous fashion magazines. She is also a successful businesswoman with her own fashion line.

8. Susie Bubble

Susanna Lau, known as Susie Bubble online, is a Chinese-British fashion blogger and journalist. She is known for her unique sense of style in fashion. Despite of staying in UK, Susie has been actively involved in the fashion scene in China. She has attended major fashion events in China such as Shanghai Fashion Week. She has also collaborated with western fashion brands like Nike, Gucci, Uniqlo, and more. She first started her career in the fashion industry as a fashion blogger. Susie has more than 700k followers on Instagram.

9. Hang Chen

Hang Chen is another incredible influencer. Former model casting agent based in Shanghai; Hang Chen is a self-taught photographer. He launched his Xiaohongshu (Chinese social media platform) account in 2020. With his unique way of photographing fashionable pedestrians, Hang Chen quickly became very popular with more than 120k followers on the mentioned social media platform. He has worked with major fashion brands such as Louis Vuitton, Maison Margiela, and Hermès.

10. Fei Zhuang

Fei Zhuang quickly rose to fame for her e-girlish and Y2K fashion style, enhanced by her doll-like features. She has more than a million followers on Weibo, Xiaohongshu, Douyin, and Instagram combined. She frequently collaborates with big brands like Prada, Louis Vuitton, Max Mara, and more. Fei Zhuang is one of the popular fashion influencers of 2023 among the Gen Z of China. She has 197k followers on Instagram.