In conclusion, the findings show that ad agencies use celebrities not because it is easy to persuade clients or desperate for ideas, celebrity values transfer to brands, celebrities establish credibility around brands, and celebrity involvement adds interest to campaigns. As a result, below are some Thai celebrities who serve as brand ambassadors.
1. Yaya Urassaya
Yaya Urassaya has appeared in over 100 advertisements since her debut. Many firms, like Shoppee and Louis Vuitton, have taken her on as a brand ambassador. Urassaya Sperbund, better known as Yaya, is a Thai-Norwegian actress and model who has appeared in films such as Duang Jai Akkanee, Game Rai Game Rak.
2. Bella Ranee
In early 2019, she signed as a brand ambassador with tens of businesses rising in popularity. Be on Thailand's Channel 3, Ranee Campen, Plerng Chimplee (2014), Padiwaradda (2016), Plerng Boon (2017), Bupphe Sanniwat (2018), and Krong Kam (2019). She is of Thai and English ancestry.
3. Mai Davika
Mai Davika is also attractive in the advertisement and serves as a brand ambassador for a Korean cosmetic. Davika Hoorne, better known as Mai Davika, is a Thai actress and model of Belgian heritage who made her acting debut in the 2010 television series Ngao Kammathep. She became well-known for her roles in the films Heart Attack, in which she co-starred, and Suddenly Twenty.
4. Nadech Kugimiya
Because of his fame, Nadech Kugimiya has signed on as a brand ambassador for several companies. Nadech Kugimiya is a Thai model and actor. His most well-known films are Duang Jai Akkanee, Game Rai Game Rak, Sunset at Chaophraya, The Rising Sun Series, Leh Lub Salub Rang, and The Crown Princess. He is of Thai and Austrian ancestry.
5. Mark Prin
Mark Prin is another well-known Thai actor. Prin Suparat, professionally known as Mark Prin, is a Thai actor and model. He may be on Channel 3. He is a member of the 4+1 Channel 3 Superstar group, Mario Maurer, Nadech Kugimiya, Pakorn Chatborirak, and Phupoom Pongpanu.
6. Nine Naphat
Nine Naphat is a well-known up-and-coming Thai TV3 actor. This young actor has worked with several national and international businesses. Thai model and actor Naphat Siangsomboon made an. He on-screen appearance in a Nivea For Men TV commercial before becoming well-known in a King Power promo. Rak Kan Panlawan is his first drama.
7. Ice Paris
Ice Paris is talented in both singing and acting. He is so well-liked that he is a brand ambassador for a variety of companies.
8. Mario Maurer
Mario Maurer is well-liked in Thailand and other Asian nations. In 2020, he has appeared in several ads. Mario Maurer is a Thai model and actor born in Thailand to a Thai Chinese mother and a German father. Maurer began his modelling career at the age of 16. He rose to prominence after starring in the 2007 film The Love of Siam and the 2010 sleeper smash Crazy Little Thing Called Love.
9. James Jirayu
James has also served as a brand ambassador for several brands and has made several product endorsements. Jirayu Tangsrisuk (James Jirayu) is a Thai actor, singer, and model. He is well-known for his appearances in films and television series The Gentlemen of Juthathep and Timeline.
10. Pope Thanawat
Pope Thanawat's fame exploded when 'Buppesunnivas' aired on Thai channel 3; he is the marketing model for True Point & Pays, Cathy Doll, Wink White, Seven-Eleven, Mitsubishi Electric, Smart Heart, Hugo Boss, and many more.
