The raging popularity of K-pop music and several Korean films has made the Korean entertainment industry the talk of the town. Hence, it's not unusual for Korean Celebrities to become the face of renowned global brands. These celebrities are well-known not just in South Korea but all over the globe, and their popularity often assists a brand lure in more attention. These brands, in exchange, often sponsor promotional events allowing these celebrities to engage with the audience.
Given below is a list of 10 Korean Celebrities who promote Global Brands:
1. Kim Jongin
Kim Jongin, popularly known as Kai, is a member of the Korean boy-band EXO. He was the first Korean model who became the global brand ambassador of the Italian brand Gucci. In 2019 and 2020, he participated in several promotional events, especially the Fall Winter Campaign and the Eyewear Advertising Campaign, to promote this world-renowned brand.
2. Lee Byung Hun
Veteran actor and singer Lee Byung Hun is a man of many talents, known for his roles in acclaimed Korean films, TV series, and even Hollywood movies. His graceful poise earned him the title of the brand ambassador of the Swiss Watch company Jaeger- LeCoultre in 2018.
3. Park Seo Joon
Park Seo Joon is a highly talented actor and the global brand ambassador of the German Luxury Watch Brand Montblanc since 2018. He was also labeled "Friend of Montblanc" because he wears this brand everywhere- in his movies, K-dramas, during event promotions, personal travel, photoshoots, etc.
4. Jun Ji-Hyun
Jun Ji-Hyun is the first Korean celebrity to represent a British luxury house. She's the face of Alexander McQueen and uses her versatility and charisma to synergize with the contrasting elements of the brand. She was also a part of Alexander McQueen's Fall Winter campaign, 2020.
5. Yoo Ah In
Yoo Ah In's unique and quirky nature makes him stand out even among other actors of his time. In 2019, he became the global brand ambassador of the brand Burberry. He is the Korean brand ambassador for the luxury watch brand Cartier along with GOT7 member Jackson Wang.
6. Jackson Wang
Jackson Wang is a former saber-fencer athlete who later joined idol training to become part of the famous band GOT7. He is a global brand ambassador of Cartier and often juggles between brand campaign shoots and concert shows. He was a part of the promotional shoot for Cartier's latest launch called "Pasha de Cartier" and the Juste Un Clou collection.
7. Song Hye-Kyo
Song Hye-Kyo rose to fame after her roles in "Descendants of the Sun" and "Autumn in my Heart." She became the Asia-Pacific brand ambassador for Chaumet in 2018 and the Korean brand ambassador for Fendi in 2021. She has represented South Korea in the 2020 Bottega Veneta's Fall Winter show in Milan and appeared in their short film titled "La Donna Che Amiamo" to promote their 2020 Spring Summer Collection.
8. Nam Joo Hyuk
Nam Joo Hyuk is both a model and an actor who rose to fame after his roles in "Moon Lovers," "The Bride of Habaek," "The Light in Your Eyes," "Weightlifting Fairy Kim Bok Joo," etc. His impeccable acting prowess and successful modeling career have earned him a place in Forbes 30 under 30 categories. In 2019, he became the global face of Dior Men's collection.
9. Ji Chang Wook
In January 2021, actor Ji Chang Wook became the global brand model for lingerie brand Calvin Klein. He's the first-ever Korean actor to be awarded this post. Since his appointment, Ji Chang Wook has been busy promoting the brand through his social media posts and advertising photoshoots. According to several reports, he was the ideal choice for this brand because of his young, modern and charismatic image.
10. Jung Ho Yeon
Jung Ho Yeon catapulted towards global fame and recognition after her role in the Netflix K-drama "Squid Game." However, she is also the global ambassador of Louis Vuitton and had also walked down the ramp for Vuitton as well as other international luxury brands.