Article: Top 10 International Brands Worn By Korean Stars

In the fashion industry, South Korean artists have captured the imaginations of all, whether they're producing K-drama films or music. Since many K-drama and K pop fans wonder what their favorite celebrities are wearing, K-fashion is something not to be separated. So, here's the list of the top 10 international brands loved by Korean celebrities:

1. Bts - Louis Vuitton

Louis Vuitton tapped K-pop boyband BTS as its new brand ambassador. Why dress up one celebrity when investing in a renowned K-pop group sounds like a better deal? The group showed their unique designs on the Seoul runway, making this one of the most iconic global collaborations of the year.

 

2. Lisa- Celine And Bvlgari

Lisa of BLACKPINK, a Thailand-born rapper, is one of the biggest Korean celebrities who fronts multiple labels as their brand ambassador. She became the first female brand ambassador of the whiskey brand Chivas. She is also the face of many luxury global brands such as MAC, Bvlgari, and Celine. Lisa is one of the most followed celebrities and often posts about the brands on her Instagram.

 

3. Jisoo - Dior

Jisoo is another famous K-pop star of the girl group BLACKPINK. She is the global brand ambassador of French luxury brand Cartier and the legendary house of Dior.  This K-pop icon has often appeared in public presenting Dior pieces. Some of her most liked pictures on Instagram are those of her wearing Dior dresses. She has beautifully brought Dior's modernity and passionate creativity to life.

 

4. Jackson Wang - Fendi

Jackson Wang, another K-pop idol partnering up with a luxury fashion brand, joined the fun. Being one of the most popular Korean artists to emerge from China, his artistic collaboration with Fendi. The uniquely talented star perfectly conveys Fendi's innovative spirit, making him an idol brand ambassador.

 

5. Kai - Gucci

Part of another K-pop boy group, Kai, a member of EXO, has been a trailblazer in fashion. Gucci appointed Kai as its global brand ambassador in 2019. The star has been an inspirational face of the brand, making history as the first-ever Korean celebrity to have a collection under its name.

 

6. Yoon Chan-Young- Coach

Yoon Chan-Young is the first Korean brand ambassador of the global brand Coach. He is one of the youngest faces of the Korean entertainment industry and starred in All of Us are Dead. He debuted in the 2022 ready-to-wear campaign.

 

7. Lee Min-Ho - Fendi & Gucci

Lee Min-Ho is another Korean celebrity who is a brand ambassador of many luxury brands such as Fendi, BOSS, Berluti, and Cuckoo Malaysia. This is because of his enduring popularity as an actor, starting with his breakthrough as Koh Hansu in the drama Pachinko (2022) and Goo Joon-Pyo in Boys Over Flowers (2009).

 

8. Hyun Bin - Loro Piana

The heart of the Korean Entertainment Industry who starred in the Netflix series Crash Landing on You (2019-20), Hyun Bin is one of the first Korean Celebrities to endorse Luxury brands like Loro Piana and the Swiss brand Omega. The brand Loro Piana said in its press release that they partnered with Hyun Bin for his engagement with humanitarian and environmental issues. Besides Loro Piana, Hyun Bin was featured in Tom Ford's campaign as its first Asian-Pacific ambassador.

 

9. Gong Yoo - Chanel

The famous Korean actor Gong Yoo who starred in the movie Train to Busan (2016) and Netflix's most-watched series Squid Game (2021), is Chanel Korea's first brand ambassador. The actor presents the brand's fine watches and jewelry. Gong Yoo made his first appearance flaunting Chanel's J12 timepiece in a photo shoot with Elle Korea.

 

10. Kim Soo-Hyun - Tommy Hilfiger

Kim Soo-Hyun, one of the highest-paid actors in South Korea, is the brand ambassador of Tommy Hilfiger and Swiss watchmaker Mido. The actor adorned the brand's menswear collection in Autumn 2021.