With the growing influence of the entertainment industry on people’s lifestyle choices, celebrities are increasingly associating with numerous brands to spread their impact. Celebrity endorsement is a marketing strategy that leverages celebrities to promote a brand or a product. In recent years, the number of collaborations of brands with personalities from the field of entertainment has grown dramatically. Chinese celebrities have considerable influence in this sector, often serving as spokespersons or brand ambassadors. Here are the top 10 Chinese Celebrities and the brands they have endorsed.
1. Zanilia Zhao
Zanilia is a very famous Chinese actress who has many Chinese TV awards to her credit and is known as the TV drama queen of China. Along with her personal life, she has been able to juggle her image as a celebrity and an endorser with high commercial value with utmost ease. She has endorsed many brands such as Meituan, Dior, Longines, Pizzahut, etc.
2. Dilraba Dilmurat
Dilraba is current generation Chinese actress and has appeared in various well-rated TV dramas. She has landed up with several brand endorsement offers because of her image, some of the most well-known being Adidas, Neo, Oppo, L’Oréal, Nikon etc.
3. Yang Mi
Yang Mi is a famous Chinese actress, model, and singer. According to Forbes, China, she was ranked 3rd in 2017 in the celebrity list with ¥200 million RMB revenue. The brands she has endorsed include Michael Kors, Versace, Estée Lauder, Stuart Weitzman etc. were well-received by people. She is the top preference for endorsing cosmetic brands and is known as the queen of influence marketing.
4. Karry Wang
Karry Wang is an actor, a singer, and a member of the famous Chinese boy group, TFboys. With a net worth of ¥ 248million RMB, he was ranked amongst the wealthiest young people born after the 1990’s. The brands he endorsed include: KFC, Dior, Chunyue, Snickers, Stride, Lancome and his endorsement for Anesse on Tmall Super Brand Day reached over 10 million sales in 13 seconds in 2019.
5. Faye Wong
Faye Wong, a Chinese singer, songwriter and actress who is a spokesperson for many global brands such as CELINE, Motorola, J-phone (Japan), Baleno, Pepsi etc. She has been ranked in the top 100 Chinese celebrity endorsers of 2019.
6. Lu Han
Lu Han is a Chinese singer who is also a former EXO group member. According to Forbes, Luhan is ranked 37th among the highest-earning celebrities of China. He has endorsed various luxury brands such as Louis Vuitton, Cartier, L’Occitane, en Provence, Lancome etc.
7. Hu Ge
Hu Ge is a Chinese actor who rose to fame in 2005 for his role in Paladin, a TV drama adapted from a Chinese role-playing game. This multi-talented actor also excels in singing/song-writing. He has endorsed various brands including Emporio Armani, Chanel etc.
8. Li Yifeng
Li Yifeng is a rising star in the China entertainment industry. From music albums and songwriting to TV dramas and movies, he has been proving his mettle in every field. Along with all this, he has also endorsed brands like Tag Heuer and Armani Exchange.
9. Dongyu Zhou
Zhou Dongyu is a widely famous Chinese actress who has won the Golden Horse Award for Best Actress in 2016. She is is a recurring face in TV dramas and reality shows. She has also represented brands like Pepsi, KFC, Wong Lo Kat etc.
10. Jolin Tsai
Jolin Tsai is a songwriter and actress from Taiwan. She is one of the most influential people in China and is regarded as the Queen of C-pop. She has endorsed various brands such as Bulgari, Levi’s, Dungeon, YAMAHA, Lay’s, Puma, Tropicana, Swarovski, and Adidas.
